Here’s a YouTube Optimization Checklist to help you get more views!
There is a lot you can do to optimize your YouTube videos to increase views right now! None of these tips require expensive upgrades or new equipment. All of these can be done from your computer and many can even be done through the YouTube Studio app.
I hope ya’ll find these tips useful and if you want help getting started, feel free to reach out to me. 🌟
8 Ways to Optimize Your YouTube Videos Right Now!
#1 – Bold Thumbnails. Your thumbnail is literally the first thing viewers will see when they get notified of new videos. And since YouTube rewards creators with more visibility based on how many clickthroughs they get, it’s super important to make sure that your thumbnail is enticing.
When selecting your thumbnails, choose bold colors, clear, bright images, and simple layouts. Anything too busy or with muddled looking is likely not going to get as many clicks. I usually increase the brightness, contrast, and saturation for every thumbnail. I also crop them to remove extra space or distracting elements.
You can also do some beta testing with other creators or family and friends. Give them your top 3 thumbnail choices and see which one they pick! The one that gets the most votes wins!
Note: If you’re not able to upload a custom thumbnail, login to your YouTube account and click this link to verify your account.
#2 – Searchable Content. The keywords in your titles, descriptions, and tags are how people find your videos on Google and YouTube. So adding relevant keywords and phrases to your videos is a big part of your growth strategy. When creating your titles, it’s important to have a balance between something that’s enticing for the viewer, but also searchable for the audience that isn’t yet subscribed to you.
You can use tools like Keywords Everywhere to find relevant, high ranking search terms on YouTube. Simply install the extension on your desktop browser and you’ll instantly be able to see which search terms have the best chance of getting you to the top of the searches.
Once you know what search terms you’re going to use, you can make sure that they’ve been added to your video titles, descriptions, and tags. The more strategic you are with these, the bigger the payoff.
#3 – Interactive Descriptions. One of the rules of the internet is that you want people to stay on your page as long as possible. The longer they stay, the more you’ll get rewarded by YouTube and the more you’ll make once you’re monetized.
Adding interactive elements to your YouTube descriptions is a great way to keep people on your page longer. In your description, you can add links to related videos, insert chapters/timestamps, ask questions to get people to respond in the comments, or use other methods to engage with your audience and provide as many resources and opportunities for them to interact as possible.
#4 – Optimized Playlists. Putting videos into playlists helps viewers to easily binge watch your content (a.k.a. more watch time and views). Create playlists based on topics, moods, or whatever you think your audience will enjoy. Then optimize each playlist with relevant search terms in the title and description so they’re searchable across the web.
My playlists have become one of my biggest traffic referral sources, so I can attest that this works. As a creator, you should have at least 3-5 playlists with different types of content to help viewers find their favorite videos. Start with the most popular topics on your channel. The ones that generate the most views, and then work out from there… using your playlists as a promotional tool to bring in new subscribers.
#5 – End Screens. End screens play at the end of your videos. YouTube allows you to add one or more recommended videos or playlists, a subscribe button, and other options. End screen links can help redirect the viewer back to watching more content or help them to become a new subscriber.
I add at least one video/playlist recommendation and a subscribe button to the end of every video. This is another great referral source and it helps to increase your watch time, which is crucial for channels trying to get monetized or those hoping to increase their YouTube earnings.
#6 – Info Cards. In addition to end screens, you can add info cards (iCards) throughout your videos to showcase older videos, highlight playlists, plug other channels (like the creators you collaborate with or brands you work with), link to your website, crowdfunding sites, and more. You can add up to 5 info cards per video.
Info cards are a great way to get more views on old videos, get subscribers, or promote a collaborating channel. It only takes a minute to add them and your regular subscribers will really appreciate you highlighting content they may have missed previously.
#7 – Not Made for Kids. Always choose NOT MADE FOR KIDS. This is big, because YouTube restricts videos that are ‘made for kids.’ Unless your content is made explicitly for kids, you should not choose this option.
If you choose made for kids, your channel’s notification bell will be turned off so that notifications are not sent to your audience. Comments are turned off to protect the safety of kids. And the ads that can show on your videos are much more limited, also for safety reasons.
There are other restrictions as well, but overall it’s important to know that if you choose “made for kids,” your content will be restricted and limited in ways that will decrease your views and earnings. Unless this is your intention, do not choose this option.
#8 – Scheduling. This is one we don’t often think about, but uploading content ahead and scheduling is crucial for the performance of your videos and the growth of your YouTube channel.
When you upload in advance, you give YouTube time to review your video for restrictions and monetization issues before you publish it. That means you won’t have to watch your video stack up views, only to have to remove it or wait to have restrictions lifted after it posts. That’s engagement and earnings lost.
Also, scheduling your videos for a specific time and day of the week helps your subscribers to jump on your videos as soon as they post. Choosing a time when you know your subscribers are online will also increase the chance of your video doing well.
This is great because YouTube loves to feature and promote videos that perform really well in the first couple of hours after being published. This means more visibility for your videos and more views.
I hope you found these tips helpful! If you would like some assistance optimizing your YouTube account, it’s super easy to add me to your YouTube account temporarily so I can update things for you. Just DM me at @launchbakery on Instagram or send a quick email to firstname.lastname@example.org to get started.
~ Chantilly at LaunchBakery.com 😘💖