“Forget about trying to compete with someone else. Create your own pathway.” – Herbie Hancock
When it comes to building your online presence, it’s always best to create your own path. Others may tell you what works, how you should portray yourself online or where you should be focusing your time. But ultimately, only YOU know what is right for you and your brand.
That’s not to say that you shouldn’t have a network of advisers at your fingertips, but it’s also important to know what you are trying to achieve and to make decisions with those specific goals in mind.
Now, once you’ve settled on the right strategy for your brand, there are some tried and true ways to get started building your online presence. Here are just a few.
#1 – Content Platform. A blog, podcast, or video series is one of the best ways to establish yourself as an expert in your niche. Essentially, you’re creating a platform where you can talk about the things that you’re passionate about, which also interests and benefits your audience. Through a website, blog, podcast, or YouTube channel, you can share knowledge, demonstrate your authority on a specific topic, and build trust with viewers. Every business and personal brand should have a content platform… even if it’s just a social media channel. If you don’t have one, you’re definitely at a loss in the online battle to build a stand out brand.
#2 – Social Media. Social media is where people are. There’s no way around it. There are over 2.7 billion people on Facebook alone, so the stats can’t be ignored any longer. And the reality is, people want to connect and engage with brands through social media. They’re already online and interested in building relationships with relevant brands. That’s why social media is a really great place to make an impact.
#3 – Groups and Communities. There’s a reason why social networking platforms are popular. Besides creating a space where people can connect, they provide countless opportunities to engage and influence your audience or peers. In the same way that you can build a “reputation” with your content, you can also establish yourself through online communities. Do you want people to see you as being helpful, knowledgeable and professional? Communities can help you do this. They can help you to develop deeper connections with your audience and ultimately lead to limitless opportunities, collaborations and sales.
#4 – Networking Events. Networking at live events is another great way to connect. Meeting someone in person gives you the unique opportunity to make an impact and become truly memorable. You can strike up a conversation and share more about what you do. You can also add that personal touch that may not be possible through online interactions. It’s another way to build trust, gain credibility, and really solidify your place in your industry. It also affords you some valuable opportunities to form partnerships and collaborate with others in your niche who can help you to elevate your message even further. This is especially important if you have a brick and mortar business.
#5 – Search Optimization. By optimizing your content for search, you can gain traffic and visibility that will help the right people to find you precisely when they need to. Using the correct keywords in your titles, tags, and descriptions will help people to find your content so you can gain a bigger viewership and propel your business forward.
I hope you found these tips helpful! If you would like some help creating a strategy to help your brand stand out, feel free to DM me at @launchbakery on Instagram or send a quick email to firstname.lastname@example.org so I can help you get started.
~ Chantilly at LaunchBakery.com 😘💖